Alligator Solutions
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Sharper Marketing. Smarter Tech.

We cut through the complexity of marketing technology, data, and media — connecting the right people, platforms, and processes to drive real results.

Vendor-Neutral We only recommend what's right for you
Deep Technical Fluency We've built and run these systems ourselves
Global Experience Europe, North America, Australia — we've been there
Collaborative by Design We work with your teams, not around them
Digital Audits Tech Selection Media Advisory MadTech Solutions In-Housing Strategy Data Projects Maturity Models RFI / RFP Support Digital Audits Tech Selection Media Advisory MadTech Solutions In-Housing Strategy Data Projects Maturity Models RFI / RFP Support
What We Do

Expertise across the full MadTech spectrum

From strategy to implementation, we deliver across the disciplines that matter most in modern marketing.

01

Digital Audits & Maturity Models

Understand exactly where your marketing technology stack stands today — and a clear roadmap to get where you need to be.

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02

Tech Selection — RFIs, RFPs & Implementation

Vendor-neutral guidance through the full selection process, from requirements to live deployment.

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03

Media Advisory Services

Independent media strategy and advisory that puts your interests first.

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04

MadTech Solutions

Navigate the converging worlds of Marketing and Advertising technology with confidence and precision.

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05

In-Housing: Brand First Media

Build and operate internal media capabilities that give your brand genuine ownership and transparency.

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06

Data Projects

From identity resolution to measurement frameworks — making your first-party data work harder.

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07

Training & Workshops

Practical sessions that bring your team up to speed on AdTech, MarTech, data and the future of digital marketing.

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Who We Work With

Built for those who demand more from their marketing

Brands & Enterprise

Complex marketing ecosystems, multiple data sources, and diverse technology require a trusted partner who can optimise stacks, streamline data flows, and implement the right integrated tech.

AdTech & MarTech Providers

We help technology companies sharpen their positioning, commercialise effectively, and expand market presence.

Media Agencies & Consultants

Agencies require specialised expertise to serve their clients at the highest level. We extend your capabilities, enabling you to deliver more comprehensive services.

Social Proof

What our clients say

Dom is one of a kind. He combines a deep understanding of digital ad systems with a keen wit, a sharp eye for new opportunities and an innate creativity that leads to innovation.

John NardonePresident, MediaOcean

Joseph is one of the smartest people I know in the technology space — he is often the person I call for advice, providing the right balance of technical knowledge mixed with simple yet powerful examples.

Sameer AminGlobal Director of Data-Driven Marketing, Reckitt

The LEGO Group has been working with Alligator for over a year. Jos and Dom have partnered with multiple teams across the business, providing expert guidance as we evolve. Their contributions have been invaluable.

Freddie LiversidgeVP Global Media, LEGO Group
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Have a project in mind? Let's talk.

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